“The science of climate change communication is essential to engage people’s minds, but the art of engaging people’s imaginations may be just as important.”

Adam Corner is the author of this article and is a researcher and writer whose work focuses on the psychology of communicating climate change. He leads the Talking Climate programme for the Climate Outreach and Information Networkand is a research associate in the School of Psychology at Cardiff University

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Demonstrators pour oil and feathers outside Tate Britain to protest against BP’s sponsorship of the arts. Photograph: Dominic Lipinski/AP